Introduction
Most funeral homes don’t view their live stream as an extension of their brand. However, for many live and recorded viewers, this video experience will be their first introduction to your brand. This new digital touchpoint holds significant potential to shape perceptions and drive future engagement.
The Evolution of Brand Interaction
The Rise of Website Importance
Over the past 20 years, websites have evolved into critical components of brand interaction. Consumers use websites to discover brands, judge their credibility, and assess their value. A well-designed website can significantly influence consumer perceptions and decisions.
The Funeral Industry's Digital Transformation
The funeral industry has widely accepted the need to transform their online and digital presence to adapt to these changes. Leading companies like FuneralOne, Gather, and Tukios have set the standard for funeral home websites, offering innovative solutions to enhance online presence and user experience.
The Emergence of Funeral Live Streaming
While landing pages provide an opportunity to discover and browse content, the true understanding of a funeral product traditionally required an in-person visit. However, the rise of funeral live streaming has changed this dynamic. Now, more people are experiencing full funeral services from the comfort of their homes. In fact, a recent survey indicated that 60% of Americans have attended a virtual funeral service.
The New Front Line of Your Brand
Evaluating the Virtual Funeral Experience
The virtual funeral service has become the new frontline of your brand. Viewers are evaluating several aspects of the service, including:
- Quality: Is the stream high quality, with clear audio and video?
- Thoughtfulness: Is the service organized and respectful?
- Visual Appeal: Is the picture clear and the setting well-presented?
- Overall Experience: Was the viewing experience smooth and engaging?
Judging Your Brand
Not only are viewers experiencing and judging the quality of your brand through this digital experience, but they’re also considering their own funeral needs. They ponder what they want, what they expect, and whether they would consider contacting the funeral home that hosted the service they watched.
Summary
Your funeral live stream is essentially a live demo for every viewer that attends. It serves as the new "website" for funeral homes, becoming the first touchpoint of your brand. Therefore, it's essential to ensure that your current live streaming experience accurately represents your brand’s quality and values.
Enhancing Your Brand with LiveControl
LiveControl helps funeral homes leave a lasting impression on everyone who attends virtually. Our high-quality, multi-camera live streams and feature-rich web player foster a sense of community and engagement. We partner with funeral homes across the country to seamlessly integrate live video experiences that reflect the quality and professionalism of their brand.
For Families
- Multi-Cam Live Production with Remote Videographer: Experience exceptional video quality as if you had an on-site crew. Our service integrates picture montages directly into the live video.
- Ultra Reliable Mobile Solution for Graveside: Our technology seamlessly transitions live videos from indoor to graveside, ensuring uninterrupted coverage when the service moves outdoors.
- Feature-Rich Web Player: Enjoy private links, password protection, live chat, Guest Book registration with photo uploads, and obituary information.
- Automated Family Notifications: Text and email notifications are automatically sent to family members with links to watch the live stream and download the recording.
For Organizations
- Always-On Live Support: Our experts in lighting, audio, video, and networking are available for every produced service, ensuring flawless execution.
- Live Viewer Support: Dedicated support for live viewers helps troubleshoot their needs, allowing your funeral home to focus on other priorities.
- Enterprise Data Tools: Access video analytics and “opt-in” viewer subscribers directly from your LiveControl Dashboard.
- API Integration: Our API sends all relevant information to specific obituaries or your internal database.
- Custom Branded Intro Videos: Showcase your brand with custom intro videos played before each service, comforting viewers that the service will start soon.
- Custom Sales Training and High-Quality Assets: We provide tailored sales training and premium assets to help you present our services to families effectively.
LiveControl Member Associations
- NFDA: National Funeral Directors Association (nfda.org)
- ICCFA: International Cemetery, Cremation, and Funeral Association (iccfa.com)
- SCCFA: Southern Cemetery, Cremation, and Funeral Association (sccfa.info)
- CCFA: Catholic Cemetery and Funeral Services of the West (ccfwest.org)
- CMAC: Cemetery and Mortuary Association of California (cmaccalifornia.org)
- LACFDA: Los Angeles County Funeral Directors Association (lacfda.org)
With LiveControl, funeral homes can provide a meaningful, high-quality virtual experience that honors the decedent and supports the grieving family. Our comprehensive solutions ensure that every aspect of the service, from live streaming to viewer engagement, is handled with the utmost care and professionalism.
