Now that your house of worship has started live streaming, it’s time to find out whether your live stream is successful. The best and most accurate way to do this is by looking at your live streaming metrics. You’ll be able to track where your viewers are located, how much you are receiving in online giving, and whether you are getting new viewers each service.
But, which metrics should you be tracking?
Our team put together a list of live streaming metrics that will give you valuable information that you can act upon to improve your congregants’ live streaming experience.
1. Unique Views of Your Live Stream.
You can look at the total number of different views that your live stream gets. If you see this number increase as you continue live streaming, you’ll know that you’re reaching a wider audience and that your congregation is probably growing and that something you are doing is working!
2. Live Viewers vs. On-Demand Viewers.
If you record your live streams and offer them for your congregants to watch at a later time, you will be able to track the number of viewers you get during your live stream against the number of people that view your video after the fact. You can use this information to figure out whether the time that you normally run your live stream works or does not work for your current audience.
If you find that you are getting significantly more on-demand viewers, maybe it’s time that you change the times of your live stream, or stream pre-recorded videos (or simulated live streams) instead.
3. Geographical Breakdown of your Viewership.
Where are your congregants? Now that most houses of worship have moved to live streaming, there are no longer geographical constraints to which one a congregant wishes to attend the services of.
If most of your live audience is local, you can be more confident in organizing socially distant in-person events, whereas if most of your audience is not, you can start organizing virtual community events that work with everyone’s time zone.
4. Online Giving Amounts.
If you have a ‘Give’ or ‘Donate’ button on your live stream (which our team recommends you include), you will be able to track the amount that you receive during your live stream and compare that week-by-week, or against the amount that your house of worship receives in tithes during your live stream vs. on your website.
If you start streaming with our team at LiveControl, we can help you set up a personalized dashboard that allows you to track analytics for every service or event that you live stream! We take care of all of the videography and live streaming, so that you can focus on what you do best.
Interested in learning more - schedule a free demo with our team here.
